Since 2001, working in Lean and Six-Sigma in projects at Táktica Lean Consulting, in Brazil and abroad, with consulting and interim management.
In 2011, he joined Votorantim Cimentos, where he was responsible for the Operational Excellence Program in 25 factories in the whole country, reporting directly to the operations director in Brazil and responsible for the PMO of projects.
Today he concentrates his activities in several transformation projects in industries such as automotive, civil construction, mechanical metal, chemical, among others.
– Worked for 3 years at ALSTOM Hydro China on Lean Global transformation projects and in the development and relocation of industrial plants at ALSTOM China; – Managed projects at Dow Automotive (Ford Camaçari) and 3M in Brazil; – Other companies: Siemens, Tenda, Saur, Marcopolo e Thyssenkrupp Elevadores, Suzano, among others.
In recent decades, Brazilian agribusiness has witnessed phenomenal growth, driven by the effective application of technology, genetic advances and mechanization. These pillars have not only increased productivity, but have also elevated Brazil to the position of world leader in the agricultural sector. While many associate this success exclusively with the country’s favorable natural conditions, the reality is that it is largely due to intense investments in research, development and technology, which have been ongoing for a long time.
However, this evolution was initially very dependent on technological improvements focused on genetics, which, although important, today share space with other practices focused on broader performance levers, such as those described below.
PRECISION AGRICULTURE: A TRANSFORMATION IN THE FIELD
One of the most impactful innovations on the recent agricultural scene has been the introduction of Precision Agriculture (PA). Through the collection and detailed analysis of data on soil, plants and climatic conditions, using sensors, GPS and drones, it has become possible to significantly refine planting and management practices. These advances allow for the precise application of fertilizers, irrigation and pesticides, which not only increases productivity, but also reduces waste and minimizes environmental impacts.
The popularization of the use of drones in agriculture has revolutionized data collection on a large scale. Equipment manufacturers have developed systems that help farmers identify growth patterns, pests and diseases in crops using aerial images. This not only saves time, but also improves the efficiency and precision of agricultural operations.
SUSTAINABILITY AND SUPPLY CHAIN MANAGEMENT ARE THE FUTURE OF AGRIBUSINESS
Supply chain management is another crucial area in agribusiness. Large companies monitor all stages, from field practices to distribution, optimizing logistics and reducing costs. Traceability, in turn, promotes transparency, which is fundamental both for performance management and for increasing consumer confidence, allowing the origin of products to be verified.
SEWAGE PRACTICES IN AGRICULTURE
In addition, ESG (environmental, social and governance) practices have been gaining ground in the sector, although they are still in their infancy. Programs such as Low Carbon Agriculture (ABC) encourage producers to adopt techniques that reduce greenhouse gas emissions, promoting more sustainable agriculture that is resilient to climate change. The implementation of these practices is essential not only to increase productivity – in the face of growing restrictions on the expansion of cultivated areas – but also to break down protectionist barriers from other countries to the import of Brazilian products.
MODERN MANAGEMENT AS THE NEW LEVER FOR BRAZILIAN AGRIBUSINESS
One of the most recent and effective strategies that has transformed agribusiness is the optimization of operational management processes. The use of agricultural management systems based on data and advanced analytics has been adopted by leading companies, which invest in technology to monitor crucial variables such as weather conditions, soil quality and plant health in real time.
Although the use of these technologies is already well known, the most recent difference in Brazilian agribusiness lies in the adoption of modern management practices. Controlling performance and processes at all stages of cultivation and primary processing has become a powerful lever for productivity. While large companies are already vigorously implementing these practices, many cooperatives have yet to embrace this trend in a more substantial way.
LOOKING TO THE FUTURE
The continued success of Brazilian agribusiness is intrinsically linked to the integration of technology and modern management practices. By combining technological innovation, sustainability and support for rural communities, Brazil not only maintains its position as a global leader in agricultural production, but also establishes an inspiring model for a truly sustainable and innovative agribusiness.
Staufen, which serves various clients in the sector, has specific approaches to optimizing transformation and management processes, leveraging the performance of Brazilian agribusiness.
O agronegócio no Brasil tem se mostrado um dos segmentos econômicos de maior evolução e capacidade de gerar riqueza, renda e emprego. É um setor chave para o país e para o mundo – referência global e motivo de orgulho dos brasileiros.
Progressive digitalization is massively changing established value creation systems in industrial production. However, it is also becoming increasingly apparent that the introduction of cyber-physical systems for networking and optimizing industrial production resources is not sufficient to meet essential challenges facing society.
