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The German mid-sized sector benefiting from storm-proof managers in challenging times. Four out of ten companies possess real crisis expertise, and an additional three out of ten attest to a satisfactory routine. According to the current “Restructuring 2021” study, half of the companies still only have a short-sighted perspective and do not follow any structured process when it comes to orienting themselves for the future. For the study, the management consultancy Staufen surveyed more than 200 business owners and top managers from companies with an annual turnover of at least 20 million euros.

Fundada em agosto de 2001, a Táktica Consultoria nasceu da iniciativa de quatro empresários que acreditavam na importância do Pensamento Lean para o ganho de performance e conquista de resultados sustentáveis. A fusão com a STAUFEN aconteceu em 2013.

To be successful in today’s competitive environment, companies must remain adaptable and work in an agile manner. “Leaders in particular are expected to model these skills,” says Wilhelm Goschy, CEO of Staufen AG. But companies know that many of their employees in managerial and top positions have catching up to do in this regard.

The German SME sector has been able to fend off the upheavals from the Corona pandemic. According to the current study “Restructuring 2021,” only a minority of companies see themselves in an phase of existential crisis; one in four companies has already left the crisis behind. Marking a noticeable change in strategy, 47 percent have repositioned themselves for the post-Corona era. For the survey, management consultancy Staufen interviewed more than 200 owners and top executives of companies with annual sales of at least 20 million euros.

As the latest Staufen study shows, lean management is an important pillar of entrepreneurial success on world markets – and that’s how it will stay. Nevertheless, many companies do not take advantage of the potential it offers, says lean expert Art Byrne in a conversation with Staufen. He believes that many decision makers do not really understand how revolutionary the lean philosophy still truly is.

“Muito além dos indicadores, o Lean se tornou uma estratégia de marketing para mostrar a nossa transparência e aproximar nosso cliente, criando uma relação de confiança e parceria”. Roberto Tkatchuk, presidente da Dürr Brasil

Foi pensando na abordagem de “learning company” que a Toyota, já há muitas décadas, adota o modelo de treinamento “on the job”, em que se aprende fazendo. Isso gera uma responsabilidade grande aos líderes como formadores de profissionais e de novos líderes. Ao aplicar a metodologia Lean na empresa, o RH também pode auxiliar na gestão das metas, para que cada equipe saiba claramente o que se espera dela, como será a prática, qual o cronograma de atividades, quais os resultados esperados, quais desperdícios devem ser evitados, e qual a recompensa e reconhecimento ao atingir a meta. Isso colabora na estabilização do ambiente de trabalho e na manutenção de um bom clima organizacional.

Desafio interessante. E sistematicamente voltamos a este dilema quando precisamos aumentar as nossas vendas. No fundo, a resposta todos nós já imaginamos. Conquistar novos clientes exige um custo de aquisição, tempo, burocracia, etc. Então cuidar da carteira atual nos parece sempre muito mais interessante do que buscar novos leads. Certo?

In only one in five companies is collaboration anywhere near where it was before the Corona crisis/Lack of collaboration is already causing efficiency, cost and quality problems. Corona continues to test companies and their employees. According to the current study “Collaboration as the key to success,” only 22 percent of companies currently manage to maintain collaboration at pre-crisis levels. This stressful situation directly impacts companies’ key performance indicators. For example, poor collaboration noticeably reduces efficiency in 72 percent of companies. For the study, business consultancy Staufen, together with the Shop Floor Management experts from Staufen.ValueStreamer surveyed more than 300 companies in Germany.